This is Not a Fashion Story

This is Not a Fashion Story Summary

New York TimesBestseller

"We Wore What's Danielle Bernstein Is Giving Us the Modern-Day Sex and the City With New Memoir"—E!

A revealing (in more ways than one) tell-all from Long Island girl-turned-international fashion influencer, designer, CEO, and tech entrepreneur Danielle Bernstein, the creative genius behind the hit style platform @WeWoreWhat.

Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards and proposing marriage to every boy she dated. By age nineteen, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career… or else board the train back to her mom's house.

Flash forward ten years. Danielle is more than a famed influencer with over two million followers. She's also a bonafide business woman—a CEO, tech founder and fashion designer whose living a dream lifestyle that includes all-expense-paid luxury travel to Paris and Positano, skipping the velvet rope, and controlling her own destiny.

Despite these successes, Danielle has never been your typical play-by-the-rules fashionista. She disrupted the fashion industry using her own playbook—one that she's finally ready to share with you, her readers.

This Is Not A Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion. It's a story that proves success isn't about a college degree or how rich your parents are. It's about trusting your gut, knowing when to take risks and fighting to get what you want in life, love and business. But above all it's the story of how a young girl made in the concrete jungle that is New York City—and how you can too.

Book Reviews


Hard to read, at its best1 star

Wow this book was awful. I’m genuinely upset I wasted my time reading it. Filled with grammatical errors, clichés, and highly filtered snapshot stories written purely to fuel DB’s ego. As a reader you get nothing from this book; no helpful insights, no humor (unless you count cringing), no profound moment where you find yourself rooting for the main character or feeling their emotions. If you want to read this book, go have a conversation with a coworker or acquaintance who never stops talking about themselves even if you never asked. It’s about the same experience.15

Madisin Rae

SO GOOD5 star

This book is so entertaining while also informative of the fashion industry intertwined with the influencer industry. Such an interesting read with lots of laughs along the way55


Read!5 star

Light hearted and real!55


Buy a cup of coffee instead2 star

I am not a fashion girl - don’t want to be. However, the potential for this book intrigued me. Two stars for the beginning of the story, but really it’s just a vapid tale of an entitled girl.25


Not what I expected2 star

I’m a huge fan and absolutely love her style. The book was not what I expected and was slightly self absorbed and cringeworthy.25


Z5 star

For def FGgpk Blk.,[email protected]@@@@‘mmzžž Zac55


Painful1 star

Aside from the book having a lot of grammatical mistakes and also being terribly written I cringed the entire time. I almost regret even bothering to finish. For starters, this book was filled with cliches and too many comparisons to Sex and the City, which had me rolling my eyes every other page. On top of that, this book was a self obsessed ego filled nightmare. She complains not understanding how someone with her followers and influence has never been invited to a Paris Fashion week Chanel, Dior or Chloé show and why they wouldn't want her "duh" (they must be idiots not to invite her apparently). She also has the audacity to think or hope that a publicist from Chanel might read this trash and offer her an invite, which she would also give up her dogs for. She also contemplated if designing a department store collection with Macy's would prevent her from getting invited to a Chanel show. I literally hope she never gets invited to a Chanel show. She discusses influencer trips and how glamorous they usually are minus the one she skipped out on to stay in a 5 star luxury suite and ends the book saying no matter how many thousand dollar dresses she buys she is still that teen shopping at Macy's.15


Read the entire thing in three hours5 star

The writing and stories were personable, and honestly it was a great read! Thank you for sharing all these fun lessons!55


Still confused as to the point1 star

Super cringey tell all from a self absorbed blogger who somehow doesn’t think she’s self absorbed. Waste of time15


Highly Recommend5 star

So relatable, honest and real!!! Finished this book in two days. Absolutely loved it!!!55

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