There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.
Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.
Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.
Much has been written about Steve but nothing has been written with the warmth, insight, and understanding of this work.55
This is the best book written about Steve, his life, his strengths and weaknesses. As an employee I witnessed some of the good and a little of the bad. On the grand scale Steve was a good guy, great leader and fantastic visionary. I highly recommend this read.55
Loved this book on Steve Jobs. It has so much more depth then the issaacson book I read last year. It made Jobs out to be human after all. Great read.55
Well balanced, honest, well told, just simply a fantastic book about a fantastic man. A must-read for anyone who is a fan of Mr. Jobs and/or Apple, Inc. Very inspirational, too.55
After reading a number of articles and books about Steve Jobs, like many people, I thought the book, "Steve Jobs," would be the final chapter. While I respect Isaacson's authorized version, this book, "Becoming Steve Jobs" completes the story. I actually worked for Apple when Steve first came back, and it will truly be something I will treasure forever. Thank you for this outstanding, inside and honest piece of the life of one of history's most brilliant minds, and then greatest second act in the history of corporate America. Someday, I hope to come back to Apple, and help change the world. This book captures that spirit and the understanding of the man who helped us all see the future in a better way.55
Excellent read, written by people who had significant interaction with him!!!!55
I read Walter Isaacson’s book and I feel this one is much more centered on providing an objective glimpse into a masterful man. The author allows us to see Steve’s weaknesses and strengths, but more importantly his growth.55
I read this on my iPad Air2 fitting don't you think. Enjoyed the detail and truthfulness of the writing. Truly unbiased.55
Far better than Walter Isacson's biography. If I had to pick between these two , without doubt I would pick this one. It's written better, it's more intimate, it is more narrative. It helps that author was in the midst of it all over many years and personally knew people like Bill Gates and Steve's family.55
This book was to much better than the first one written. There are two sides to ever story and different views of people in different settings. I'm glad to see that we got to see the "business" and "personal" side of Steve Job in this book.55