Sell or Be Sold

Sell or Be Sold Summary

Whether it’s selling your company’s product in the boardroom or selling yourself on eating healthy, everything in life can—and should—be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. 

In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of 

• Selling in a bad economy
• Overcoming call reluctance
• Filling your pipeline with new business
• Staying positive, despite rejection

With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale—and life.

Book Reviews


Thank you Grant5 star

Amazon book a must read55


Worth a read4 star

I’d really give it 3.8 stars. The beginning to middle I almost stopped reading it, towards then end it redeemed itself. There were some nuggets of info but every chapter had stories about his deals or something he had done that after a few chapters just sounded like bragging and weren’t to relevant to me and probably many readers. I get it he’s a self promoter and not hating on that, just my humble opinion. There was some value stuff and helpful insights, the ending especially. That could’ve been condensed and been more worth it. I have got way more out of other sales books but wouldn’t say it’s for everyone. Happy reading and happy selling.45

Shawn PC2

A must read for anyone in Sales!5 star

This book will open your eyes up to the entire sales process and take you to another level! A must read for anyone who’s serious about creating a more prosperous life . .55

JPM Financial Advisor

Sell or be sold3 star

It was a good book, i follow grant on a few different social media platforms and he is an absolute advertising beast. I work for JPMorgan and I am a financial advisor for the company, so certain things did not necessarily apply to me as I am not selling furniture or appliances or any tangible product for that matter. Also, I have a very different outlook on the Global Financial Crisis of 2008. Had you stayed invested in a 60/40 portfolio through that time and until now you would have more than double your initial investment. So as long as time horizon permits, the stock market is one of the GREATEST creators of wealth!35


Great read.5 star

Definitely recommend to anyone, even if you’re job isn’t related to sales. “We are all selling everyday” -GC55


Life changing5 star

This book has changed my life. I have a new outlook on life and and am excited to use the knowledge and advice I have gained from this book in my never ending journey to wealth and happiness.55

ale toledo

Good but too much advertising for his products.3 star

Good book about selling techniques but he’s just trying to get you hooked by his other training programs.35

Oku's fan

New techniques5 star

It is awesome to read a book that gives a new perspective letting us now that price is never the issue. I love it Grant Cardone. You are forcing me to take responsibility for all the sales that I lost.. I am on it55


New book!5 star

Uncle G! Love all your books! Looking forward to your new book!55


Must Read!5 star

This is by far one of the greatest books I have read! It’s covers the first step to the last step in selling. Beginning with your mental state of commitment to yourself and finishing with closing deals!55

Other Books by Grant Cardone

The 10X Rule


The 10X Rule
4.5     455
Be Obsessed or Be Average


Be Obsessed or Be Average
4.5     215
Sell to Survive


Sell to Survive
4.5     81

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