An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
This book is geared for people who think, “Maybe I should start a business.” It’s not for people who know they want to start a business. This book will only show people where their head should be at psychologically for a business and nothing more. I would probably never recommend this book.25
This is a must read for small business owners (and their employees)!!55
Logical and easy to follow.55
Hey E, why stab the buddy in the back? Hey I45
This book helps to understand and defines what a business is and how it works beautiful book55
There are many aspects to this book that I really enjoyed and found enlightening. You get taken through a journey with a small business owner to understand not only very important business concepts and strategy but the mindset and perspective that is needed in implementing them. I look forward to applying all the concepts mentioned in this book and I definitely plan to go back and reread it to break down these concepts further and hopefully gain a better understanding of them. I definitely recommend this book because even if for whatever reason you end up not liking it, you will take something positive away from it.55
Makes some very good points for those unfamilliar with running a business.55
Looking to open my own business and found the concepts easy to understand, applicable and eye opening. Great book.55
I enjoyed it very much. Very practical concepts truly.55
Had some very poignant passages, very inspiring and presented many brilliant technics. Had a lot of technical terminology that started spinning around in my mind and was hard to remember all of it. I didn't find the abundant philosophical passages at the end very helpful.45