The E-Myth Revisited

The E-Myth Revisited Summary

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

Book Reviews

Darth Stabby

It all makes sense now!5 star

Truly a work of art that prompted me to look at myself in a lense I had never thought existed. Time to develop some systems!55


Loved it!5 star

Gave me a whole new perspective on running a business and i love the way it was told.55

David the phone gamer

This doesn’t do much to help you get into business2 star

This book is geared for people who think, “Maybe I should start a business.” It’s not for people who know they want to start a business. This book will only show people where their head should be at psychologically for a business and nothing more. I would probably never recommend this book.25


A Must Read5 star

This is a must read for small business owners (and their employees)!!55


Eye Opening & thought provoking.5 star

Logical and easy to follow.55



Hey E, why stab the buddy in the back? Hey I45


Awesome5 star

This book helps to understand and defines what a business is and how it works beautiful book55


Enlightening and Eye Opening5 star

There are many aspects to this book that I really enjoyed and found enlightening. You get taken through a journey with a small business owner to understand not only very important business concepts and strategy but the mindset and perspective that is needed in implementing them. I look forward to applying all the concepts mentioned in this book and I definitely plan to go back and reread it to break down these concepts further and hopefully gain a better understanding of them. I definitely recommend this book because even if for whatever reason you end up not liking it, you will take something positive away from it.55

Z Salinas

Valuable insight5 star

Makes some very good points for those unfamilliar with running a business.55


Good concepts and easy to understand5 star

Looking to open my own business and found the concepts easy to understand, applicable and eye opening. Great book.55

Other Books by Michael E. Gerber

The E-Myth Contractor


The E-Myth Contractor
4     56
E-Myth Mastery


E-Myth Mastery
4     40
The E-Myth Enterprise


The E-Myth Enterprise
4.5     7

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