Tribes Summary

The New York Times, BusinessWeek,andWall Street Journal Bestseller that redefined what it means to be a leader.
Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.
It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).  Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.
With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.
Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.


Book Reviews


Truly Inspiring4 star

This is for sure a must read! The books gave great insights on how to start leading a tribe. As someone in a leadership position at work, it really gave me a new perspective on how to approach problem solving and how to ignite change.45

Hello Hurricane

Meaningless nonsense.1 star

If a freshmen business student wrote a book, this is what it would look like. Tangential, basic arguments, and absolutely a slog to finish.15


Just read again!!!5 star

I learn something new each time I read this book. Get the audio book so you can hear Seth read it to you. So good.55


It's worth the time to read5 star

... and may just change you55


Another Self Help1 star

Tribes is one of those self help books that you can listen to for hours and learn nothing from. It repeats the same old tropes of "be a rebel", "don't be a sheep", and "lead don't manage". It offers no scientific information on human leader ship and no business information specific enough to be of use to anyone. In short, this is nothing more than several hours of pep talk which will have you walking away feeling great and having learned nothing of value.15


Inspirational.5 star

Truly teaches you about leadership55

Steward G.

Great Message5 star

I always enjoy reading Seth Godin's work and Tribes is another great masterpiece. I appreciate that Seth doesn't write "How To" books and give you a step by step guide on how to be successful. No, Seth gives us ideas to digest and act upon. And that's what I appreciate most--the challenge to act. Thank You Seth.55


Tribes5 star

Outstanding book! Clear, concise, and insightful. Well done.55


Trite and Uninsightful2 star

Unfortunately Mr. Godin's observations are neither very insightful nor very original. It is one part mediocre community college marketing strategy class and one part social/new media obsessed blog cast rambling. Don't mistake my point here, Mr. Godin's observations aren't wrong - they just aren't worth your money or time. Look elsewhere.25


Typical Seth: many useful tidbits5 star

Just like his blogs, every paragraph contains useful information. No words wasted. I recommend it.55

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