Tribes Summary

The New York Times, BusinessWeek,andWall Street Journal Bestseller that redefined what it means to be a leader.
Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.
It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).  Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.
With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.
Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.


Book Reviews


Jumps around quite a bit1 star

I found this book difficult to keep engaged with. It hops around quite a bit and more than a handful of stories are quite a bit out of date and don’t hold up today.15


Enjoyed3 star

I like Godin’s “cast-study” writing style35


Amazing5 star

This honestly was one of the best books I’ve ever read.55


Amazing5 star

An amazing read. Very good read and the knowledge given is incredible.55


Loved this book!5 star

Seth always have a very effective style to bring his point across. This time, about leadership. Great content, concise and actionable!55


Truly Inspiring4 star

This is for sure a must read! The books gave great insights on how to start leading a tribe. As someone in a leadership position at work, it really gave me a new perspective on how to approach problem solving and how to ignite change.45

Hello Hurricane

Meaningless nonsense.1 star

If a freshmen business student wrote a book, this is what it would look like. Tangential, basic arguments, and absolutely a slog to finish.15


Just read again!!!5 star

I learn something new each time I read this book. Get the audio book so you can hear Seth read it to you. So good.55


It's worth the time to read5 star

... and may just change you55


Another Self Help1 star

Tribes is one of those self help books that you can listen to for hours and learn nothing from. It repeats the same old tropes of "be a rebel", "don't be a sheep", and "lead don't manage". It offers no scientific information on human leader ship and no business information specific enough to be of use to anyone. In short, this is nothing more than several hours of pep talk which will have you walking away feeling great and having learned nothing of value.15

Other Books by Seth Godin



4.5     273
The Dip


The Dip
4.5     358
This Is Marketing


This Is Marketing
4.5     146
The Icarus Deception


The Icarus Deception
3.5     52

   Users Online