Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.
I thoroughly enjoyed reading Great By Choice. The storytelling followed by specific details makes for interesting and fun reading. The concepts are very important for our business and life. As I move along my career from I have been asked why I continue to read books about leadership. I continue to learn how to move forward in a decent and caring manner and help make all the "who's" on our bus successful. I plan to share this with my already successful daughters and my fellow bus riders55
As a high school principal, this book contains valuable information and can be quickly applied to educational leadership. This book is a must read for leaders entering strategic planning, school reform, or for those who simply seek to achieve and maintain excellence.55
Another outstanding book by Jim Collins. Such simple concepts that are so easy to lose sight of in this fast changing chaotic world. I highly recommend this book for anyone in business or just getting ready to enter the business world.55
I own a small business that has undergone radical change over 12 years. With a strong staff we have been able to grow and thrive. However, it was not always clear to us why we survived while competitors went under. This book put many of our strategies into focus and helped us realize what we were doing right (and wrong.) By knowing more about why strategies work we can become an even greater success despite the disruptive events that unfold. If you want to keep your company on top, I can't think of many books that would be better. (I just hope my competitors aren't smart enough to buy a copy or implement it's lessons!) Great by Choice is worth 10x what they charge.55