Start with Why

Start with Why Summary

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Book Reviews


So repetitive I can’t finish it1 star

This is the most poorly written book I think I’ve ever read. He repeats the same examples, ideas, and even exact sentences over and over and over and over and over. Save your time. Listen to the TED talk.15


Repetitive, but Foundational5 star

Look, this book is repetitive. It feels like Simon repeats the same phrase in every section of the book. However, this book made me reflect on the way that I approach my daily life. In business, in leadership, and in relationship building. And I believe that the repetition brings me back to remember why I even picked up the book in the first place. To find the inspiration to think differently. This book did that for me.55

Mattank X

Terrible writing1 star

This book starts with sentences whose logic doubles back on itself. It continues with raising points which have no conclusion. Of course, the author tops it all off with the writing style and prose of a three year old. Save your money.15


A bit Repetitive3 star

We get it: WHY is important. It was repeated over & over with supporting evidence then abruptly drops you off the Cliff of What Now? Some practical advise & strategy on identifying our core “why” would be useful. I was left hanging, wanting assistance or guidance on my journey down the discovery path.35

Andi Allko

Boring1 star

The book has some good points and i agree with what is said, but it keeps repeating it again and again and it gets boring. You just basically keep reading about Apple’s and Southwest’s WHY and how Dell and HP have lost their’s. The author keeps telling us how companies have lost their WHY’s, but i think he forgot his too.15


Good book4 star

I am in page 110 so far really informative and interesting45


A man of magnificence!5 star

Simple review: thank you Simon. The world, and us, are better for your efforts. I love your books and messages. Stay strong and keep on.55


Why this is a great book5 star

This book is so much more than mindful reason, it is about bone marrow deep purpose. I thoroughly enjoyed this read and discovered new insight and ability to really dig deeper for my Why. Simon Sinek’s golden circle and explanation of the biology of why is brilliantly brought forth in his book. A must read for anyone that desires to be driven by purpose rather than compulsion.55


Meh3 star

Pretty good book. Like most of these, the author makes his point quickly, and then proceeds to beat his point into the ground. Ad nauseam. It’s been a long time since I read a business book that page after page I found some enthralling useful advice. After I read this book, that statement still holds true.35

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