There are no good books for helping small creative studios build and grow their businesses. Until now.
Run Studio Run is a book that details how to manage and grow a small creative studio.
Run Studio Run is a step-by-step guide that helps you look at your studio critically — as a business as opposed to an artistic endeavor. You will establish goals and paths for reaching them. You will see that the more of your business you can commit to process, the more you will free yourself up to do the work you really love.
We're going to work on:
Your offering Studio processes Goal setting Responsibilities and delegation Measuring success Finding new work The competition Negotiation and agreements Bookkeeping and accounting Meetings Studio culture And a lot more Run Studio Run is filled with insights and tips from the leaders of a diverse range of studios including: Commercial Type, Draplin Design Co., Hey Studio, High Pressure Zone, Kate Bingaman-Burt, Manual, Moniker, Mikey Burton, OCD, Perky Bros., Stansion, Tung, Under Consideration, and The Weekend Press.
About the author:
Eli Altman is creative director at A Hundred Monkeys, the Berkeley-based naming and branding studio. He has led projects for clients including Google, Samsung, and Target, as well as a wide variety of bars, restaurants and startups. Before joining A Hundred Monkeys in 2009 Eli worked as a strategist at MetaDesign and Factor Design in San Francisco. He has been interviewed on naming and branding with The New York Times, NPR, The Guardian, Inc., and 99% Invisible.