If you’ve built an app or are thinking about developing one (or are just interested in apps in general), this book is a must have. Super Apps covers the history of the App Store and the marketing techniques you need to know about to make your app a success.
Super Apps details the App Store’s history beginning with the debate in Apple whether to bet the future on web apps or native apps. From there the stories of super apps like Instagram, Words With Friends, Angry Birds and many more are used to illustrate important marketing strategies to use before, during and after launching your app.
You will also learn about the mistakes apps like Color and companies like Pepsi made so you can avoid making them.
This is what people are saying about Super Apps:
"As an owner of a rapidly growing website, this book provides great insight as we contemplate developing an app."
-Milena Z. Fisher (Ph.D), Co-Founder & President of The Creativity Post
“Luis Gutierrez's experiences the last few years analyzing new apps published on the App Store makes him an ideal candidate to chronicle the App Store and compare and contrast some of the earliest, best and biggest flops the store has seen.”
-Jesse Lakes, Former Global Product Manager - iTunes, App Store, iBookstore, and Mac App Store Affiliate Program at Apple, Inc.
"Super Apps is an extremely useful guide for anyone thinking about putting out an app."
-Andrew Teufel, Vice Chairman of Fisher Investments
This book will also walk you through the process of creating, submitting and marketing your app. Sections include:
* Apple’s Developer Programs
* App Approval Guidelines
* To Partner or Not Partner With App Publishers Like Chillingo
* Leveraging Twitter, Facebook and Websites to Promote Your App
* Extensive List of App Focused Blogs to Contact
* How to Take Advantage of Press Releases, Promo Codes, etc.
* So much more!
Super Apps was written by Luis A. Gutierrez, founder of AppPicker, a popular iOS and Mac apps news and review website, which was acquired in March 2012.
I'm a developer, a one-man company, and I loved the book. The book addresses not only developers and aspiring developers, but also people interested in the evolution of apps as we know them now. It's an easy read, well-written, covers the key points of the history of the app store, iPhone, iPad and some of the more popular apps. A lot of general, but good advice to people wanting to start developing their own apps as well as developers wanting to promote their own apps. The book describing some of his favorite apps. For .99 it's a steal. Hopefully Luis will write more books filled with more detailed tips and tricks for developers.55
This book is a must read for any app enthusiast. I purchased some of the apps mentioned in this book and cannot believe I didn't hear about them before this book. If you love apps, and everything to do with them, check this book out!55
You do not need any other resource - the s on a stick of app books. Read, Launch, Repeat. Very well done.55
A smartly designed book, Super Apps provides historical context for those new to mobile apps, a bevy of extremely useful app reviews for those looking for a list of essentials for today, and an insightful look forward by a clear industry expert. For those looking to launch his own app, the marketing tips are also indispensable. This iBook is a quick read, no brainier purchase for anyone interested in apps. Nicely done!55
Great book... very inforative... the bible on apps.55
This is an informative book with great tips from someone with experience. A must read if you're considering entering the app world.55
This book is good from start to finish. It gives a great overview of the app store but also gives you innovative ways to market your app.55
I love the first chapters in the book talking about the app store's history. I also really enjoyed reading about some of the apps that went wrong big time. Interesting read.55
This book is not just a great resource but it's also a great read for those interested in the app takeover of smart phones. Another positive is the interactive nature of the book. Being able to link directly to outside content allows the author to fully immerse you in a topic area. Way better than a paper book. Nice work!55
I'm SUPER excited! This book is going to change the way I do business!55