"Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University’s Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime." --The New York Times
"This is as good an analysis as you could wish to read."--The Financial Times
From bestselling author and NYU Business School professor Scott Galloway comes a keenly insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world
The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses--like home exercise company Peloton, video conference software maker Zoom, and Amazon--woke up to find themselves crushed under an avalanche of consumer demand. Others--like the restaurant, travel, hospitality, and live entertainment industries--scrambled to escape obliteration.
But as New York Times bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing.
Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, "Our commonwealth didn't just happen, it was shaped. We chose this path--no trend is permanent and can't be made worse or corrected."
Scott’s scholarly spins on high tech and big business are rapid-fire enough to risk going over some readers’ heads, but rarely do, thanks to the professor’s pop-culture bonafides and razor-sharp wit. Regular readers of Galloway’s weekly blogs and e-blasts will recognize some of the material in this primer, but the fresh tips and pontifications that made the final edit are more than worth the price of admission.45
This is kind of the books that loose their relevance in a year. For example author said that EU came back to almost normal with Covid but as of December we see multiply lockdowns because of spikes in cases. I like Scots predictions and point of views. If you listening to his podcast you will find 60% of the book ideas were said during his show. If you want to buy it, you need to buy it in no later than March 2021. Otherwise it would be to late to read his predictions.45