Blink Summary

The landmark book that has revolutionized the way we understand leadership and decision making -- from #1 bestselling author Malcolm Gladwell.

In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.
Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.
Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"--filtering the very few factors that matter from an overwhelming number of variables.

Book Reviews


Outdated references to neuroscience literature2 star

The author draws on research such as the IAT which has a test-retest factor of only -.35, if being generous. There are still some sound factors of reactive decision making proposed and that is valuable.25


Great Book5 star

Malcolm Gladwell is a masterful author and did a wonderful job if taking complex concepts and explaining them simply and thoroughly through use of illustrative stories and anecdotes. It really made me think about things I never thought I would. I would highly recommend this book to anyone looking to expand their understanding of how psychology affects our day to day life.55

Dee Silveira

Must Read!5 star

Amazing insight into the human mind, practical solutions, and revealing the hidden bias in all of us.55


Informative in Plain Language5 star

I enjoyed this book and would recommend it to a friend. Makes for great conversation with just about anyone. I liked this book and look forward to applying its knowledge! Definitely a help for social change.55


Blink opened my eyes...5 star

Well written. Solid enticing presentation of enlightening research that clearly lays out the reasons to trust but verify our gut reaction.55

Kimberly Uribe

Blink -the power of the unconscious5 star

Blink is a book about how we think without thinking, how sometimes our conscious does things we are unaware of. Throughout this book Gladwell discusses certain incidents where people felt a certain way about something but didn't know why. When they saw a certain statue and they "felt as though there was a glass between me and the work." Or when they did an experiment on couples to see if they were right for each other within five minutes the psychologist could tell and although they may seem like they were they weren't because once you'd look deeper into them something so obvious but so not, you'd come to the realization that they were missing a fact that these couples werent truly stating what they really felt. Overall the book gives great insight on how your conscious works and how easily we can do certain things to manipulate our mindset. Such as taking a simple test and all of a sudden behaving differently because of certain subtle words and not realize it. The book provides you with facts along with examples to better understand it. Gladwell does an excellent job on proposing his statements on how the unconscious works without the use of too much jargon but rather captivating stories and examples. I would definitely recommend this book to a friend. Especially to those who are into learning more about how the brain works and how easily one can be manipulated, and or aspiring journalists. The best part about this book is that it's not only interesting but also an easy read. Its also a great book for those who are into learning random facts such as the reasons the "new coke" didn't work out yet no one liked the old one.55

who is John Gault

Simply a must read5 star

My favorite of all the books. It's a classic. Stories that are so relatable and repeatable to all your friends. No one tells a story like this guy.55


Great Book5 star

Bought this and realize it have the same topic with Daniel Kahneman's book. Love it.. Thanks.55


Interesting book4 star

Interesting and easy to read book.45


Blink2 star

Mostly boring and repetitious. I read it on a recommendation of a friend. I may try Outliers.25

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